|
Young
|
• 36% of fab’s readers
are between 18 and 34 |
Male |
• 97% of fab’s readers
are male |
Trendsetters
|
• 78% of our readers indicate that their
friends and family often seek out
their advice on the purchase of certain products and services
• 50% of our readers describe themselves as trendsetters
• 35% declare they are the first to buy new products |
Educated |
• 58% have completed
a university undergraduate or postgraduate degree |
Upwardly mobile |
• 91% of our readers
are without kids
• The average household income is
an impressive $91,000 annually |
At Home
Over 37% of fab readers own their own homes. Whether
they rent or own, fab readers take pride in their living spaces
and they plan to spend money on their homes this year.
Redecorating
• $78 Million
|
Furnishings & appliances
• $31 Million |
Renovating & remodelling
• $121 Million |
Gardening & yard
• $10 Million |
At Play
In an average month they:
• 55% drink 17 bottles of beer
• 60% drink 2.5 bottles of wine
• 60% consume 11 drinks of liquor |
In an average month they:
• Attend live theatre/concerts three times
• Attend the symphony or opera 1.5 times
• Go out to a movie 2.4 times
• Rent a DVD or video 3.8 times
• Dine out six times
• Grab a quick meal 7.6 times
• Go out to a local gay bar 4.1 times
• Go out to a straight bar 2.5 times |
On The Road
Vroom vroom… fab readers get around in style and plan to spend
the following on transportation this year:
New & leased vehicle purchase
• $28 Million
|
Purchase or lease a motorcycle
• $700,000 |
Used & leased vehicle purchase
• $10 Million |
Purchase a new bicycle
• $4.5 Million |
Travelling
Whether it’s a day trip to wine country or a longer vacation
to an exotic destination, fab readers love to travel.
Take a look at where they plan to go in the coming year.
• 73% will take three trips for leisure
or holiday
• 29% take 2.7 trips for business
• 57% travel 2.7 times within Ontario
|
• 54% will take 2.5 trips within Canada
• 51% travel 1.9 times to the U.S.
• 62% will take 1.5 trips outside of North America |
On Technology
fab readers are trendsetters and opinion leaders. It’s
no wonder technology is high on their list of wants. Over the
next year fab readers use and plan to spend the following on
hi-tech equipment.
Computer hardware & software
• $26 Million |
Home electronics
• $35 Million |
On Financing
Money matters and this highly lucrative market know how to spend
and save it. Take a look at what fab readers plan to
do with their money this year.
Financing or refinancing a mortgage
• $500 Million |
Investments & contributions
to RRSPs
• $121 Million |
Financing or refinancing a loan
• $65 Million |
|
With wit, style and intelligence,
Canada’s top writers and commentators explore what matters to gay
men. We seek out the most fab people, places and trends
and report the findings in saucy words and sexy pictures.
From nightclubbing to gallery hopping, from page to stage, from
fashion to the big screen, fab has been Toronto’s gay men’s
cultural and lifestyle magazine since 1994.
Our regular features include our famous fab guy, fab
together – our couples profile – and authoritative columns on music,
film and style.
The gay agenda – our listings section – is the definitive roundup of gay must-attends in Toronto and our online listings are even more extensive. Special editions annually include our underwear issue, real estate issue and music issue.
fab is a bi-weekly glossy magazine. With a circulation
of 25,000 and an established readership of over
45,000 readers per issue you can be sure you’re
reaching this powerful and influential market.
In addition, readers can download a PDF version of the current
issue of fab, online at fabmagazine.com
Geography
fab is distributed in Toronto, Ottawa, Hamilton, London,
Windsor, Kitchener-Waterloo, Montreal.
Reliability
fab is a bi-weekly glossy magazine. With a circulation
of 25,000 copies and an established readership
of over 45,000 readers per issue you can be sure
you’re reaching this powerful and influential market.
Locations
300 locations where you can grab a fab: Timothy’s, HMV,
Sunrise, Sheraton Hotel, Lettieri, Rogers, Bally Fitness, Toronto
Libraries, Loblaws, U of T, Woody’s, Come As You Are, Remington’s,
Gladstone Hotel, Hasty Market, Glow Tan, Starbuck’s, St. Lawrence
Market, Chapters/Indigo...
Deadlines & Special Issues
| PRIDE Three Times The Pride
|
| # |
Special Issues |
Booking |
Artwork |
Release |
| 389 |
|
Dec 16, 2009 |
Dec 18, 2009 |
Jan 6, 2010 |
| 390 |
|
Jan 8, 2009 |
Jan 13, 2010 |
Jan 20, 2010 |
| 391 |
Valentine’s |
Jan 22, 2010 |
Jan 27, 2010 |
Feb 3, 2010 |
| 392 |
Health & Beauty |
Feb 5, 2010 |
Feb 10, 2010 |
Feb 17, 2010 |
| 393 |
|
Feb 19, 2010 |
Feb 24, 2010 |
Mar 3, 2010 |
| 394 |
|
Mar 5, 2010 |
Mar 10, 2010 |
Mar 17, 2010 |
| 395 |
Summer Travel |
Mar 19, 2010 |
Mar 24, 2010 |
Mar 31, 2010 |
| 396 |
|
Apr 1, 2010 |
Apr 7, 2010 |
Apr 14, 2010 |
| 397 |
|
Apr 16, 2010 |
Apr 21, 2010 |
Apr 28, 2010 |
| 398 |
Home/Real Estate |
Apr 30, 2010 |
May 5, 2010 |
May 12, 2010 |
| 399 |
|
May 14, 2010 |
May 19, 2010 |
May 26, 2010 |
| 400 |
Pride Prep |
May 28, 2010 |
Jun 2, 2010 |
Jun 9, 2010 |
| 401 |
Pride |
Jun 11, 2010 |
Jun 16, 2010 |
Jun 23, 2010 |
| 402 |
Post Pride |
Jun 24, 2010 |
Jun 29, 2010 |
Jul 7, 2010 |
| 403 |
|
Jul 9, 2010 |
Jul 14, 2010 |
Jul 21, 2010 |
| 404 |
Underwear |
Jul 23, 2010 |
Jul 27, 2010 |
Aug 4, 2010 |
| 405 |
|
Aug 6, 2010 |
Aug 11, 2010 |
Aug 18, 2010 |
| 406 |
|
Aug 20, 2010 |
Aug 25, 2010 |
Sep 1, 2010 |
| 407 |
Home/Real Estate |
Sep 3, 2010 |
Sep 8, 2010 |
Sep 15, 2010 |
| 408 |
Travel |
Sep 17, 2010 |
Sep 22, 2010 |
Sep 29, 2010 |
| 409 |
|
Oct 1, 2010 |
Oct 5, 2010 |
Oct 13, 2010 |
| 410 |
|
Oct 15, 2010 |
Oct 20, 2010 |
Oct 27, 2010 |
| 411 |
|
Oct 29, 2010 |
Nov 3, 2010 |
Nov 10, 2010 |
| 412 |
Holiday Entertaining |
Nov 12, 2010 |
Nov 17, 2010 |
Nov 24, 2010 |
| 413 |
Gift Guide |
Nov 26, 2010 |
Dec 1, 2010 |
Dec 8, 2010 |
| 414 |
New Years |
Dec 10, 2010 |
Dec 15, 2010 |
Dec 22, 2010 |
| 415 |
|
Dec 23, 2010 |
Dec 29, 2010 |
Jan 5, 2011 |
Specifications
| DISPLAY |
| SIZES |
MEASUREMENTS |
|
| Full Page (no bleed): |
7.375" W x 9.875" H |
| Full Page with bleed: |
Trim Area
8.125" W x 10.625" H
+ .25" bleed on all sides |
| |
Image Area
7.375" W x 9.875" H
trim size &
bleed
8.125" w x 10.625" h
+.25" bleed on all sides
|
| 1/2 pg horizontal: |
7.375" W x 4.875" H |
| 1/2 pg vertical: |
3.604" W x 9.875" H |
| 1/4 pg square: |
3.604" W x 4.875" H |
| 1/4 pg horizontal: |
7.375" W x 2.375" H |
| 1/8 pg horizontal: |
3.604" W x 2.375" H |
| BUSINESS DIRECTORY |
| Width |
Height |
|
| 1 column: 1.750" |
1 box: 1.000" |
| 2 columns: 3.625" |
2 boxes: 2.133" |
| 3 columns: 5.500" |
3 boxes: 3.203" |
| 4 columns: 7.375" |
4 boxes: 4.273" |
To calculate business
directory ad size, multiply width x height.
ie. 2 columns x 2 boxes = 4 units (3.625" w x 2.133"
h) |
Digital artwork
requirements
To ensure the proper reproduction of your ad, please follow these
instructions closely.
File format
We prefer that all artwork be supplied by email as a press quality
PDF file PDF version 1.3, (Acrobat 4). The final ad should be cropped
to the active area only and there should be no additional white
space or extra information outside the active area. Send PDFs to
ads@fabmagazine.com.
Artwork is sent best if scanned at 300dpi. Halftone screens must
be no more than 100dpi.
We also accept digital artwork in high resolution EPS or TIFF formats.
However, we cannot make any text changes to these files.
We also accept Adobe Photoshop and Adobe Illustrator files for Macintosh.
Please include all supporting images and fonts.
Artwork that does not conform exactly to the modular sizes provided
will be re-formatted, reduced, enlarged or framed at the discretion
of fab.
We do not accept ads submitted in Word or other software such as
CorelDraw, PowerPoint or Microsoft Publisher. We cannot use images
that are less than 300dpi or that have been highly compressed.
Please include with your file the client name, a contact phone number
and the date of the issue in which the ad should run. Please provide
a proof of your digital file by fax: 416.925.6674 to the attention
of Erin Booth.
If you have any questions or for FTP information, please contact Cassidy Phillips, Advertising Production Coordinator at 416.644.5214.
note
fab is printed on glossy stock. Photoshop users should
use the CMYK profile for glossy colour. Use the U.S. Web Coated
(SWOP) v2 setting as your default.
Back
to Top
For more info contact our
advertising Staff:
Address:
491 Church Street, Suite 200,
Toronto, Ontario, M4Y 2C6
Telephone 416.925.6665
Fax 416.925.6674
www.fabmagazine.com
|
