Young
• 36% of fab’s readers are between 18 and 34
Male
• 97% of fab’s readers are male
Trendsetters
• 78% of our readers indicate that their friends and family often seek out
their advice on the purchase of certain products and services
• 50% of our readers describe themselves as trendsetters
• 35% declare they are the first to buy new products
Educated
58% have completed a university undergraduate or postgraduate degree
Upwardly mobile
91% of our readers are without kids
• The average household income is an impressive $91,000 annually


At Home
Over 37% of fab readers own their own homes. Whether they rent or own, fab readers take pride in their living spaces and they plan to spend money on their homes this year.

Redecorating

• $78 Million

Furnishings & appliances
• $31 Million
Renovating & remodelling
• $121 Million
Gardening & yard

• $10 Million


At Play
In an average month they:
• 55% drink 17 bottles of beer
• 60% drink 2.5 bottles of wine
• 60% consume 11 drinks of liquor
In an average month they:
• Attend live theatre/concerts three times
• Attend the symphony or opera 1.5 times
• Go out to a movie 2.4 times
• Rent a DVD or video 3.8 times
• Dine out six times
• Grab a quick meal 7.6 times
• Go out to a local gay bar 4.1 times
• Go out to a straight bar 2.5 times


On The Road
Vroom vroom… fab readers get around in style and plan to spend the following on transportation this year:
New & leased vehicle purchase

• $28 Million

Purchase or lease a motorcycle

• $700,000
Used & leased vehicle purchase

• $10 Million
Purchase a new bicycle

• $4.5 Million


Travelling
Whether it’s a day trip to wine country or a longer vacation to an exotic destination, fab readers love to travel. Take a look at where they plan to go in the coming year.

• 73% will take three trips for leisure or holiday
• 29% take 2.7 trips for business
• 57% travel 2.7 times within Ontario

• 54% will take 2.5 trips within Canada
• 51% travel 1.9 times to the U.S.
• 62% will take 1.5 trips outside of North America


On Technology
fab readers are trendsetters and opinion leaders. It’s no wonder technology is high on their list of wants. Over the next year fab readers use and plan to spend the following on hi-tech equipment.

Computer hardware & software
• $26 Million

Home electronics
• $35 Million


On Financing
Money matters and this highly lucrative market know how to spend and save it. Take a look at what fab readers plan to do with their money this year.

Financing or refinancing a mortgage
• $500 Million

Investments & contributions to RRSPs
• $121 Million
Financing or refinancing a loan
• $65 Million

With wit, style and intelligence, Canada’s top writers and commentators explore what matters to gay men. We seek out the most fab people, places and trends and report the findings in saucy words and sexy pictures.

From nightclubbing to gallery hopping, from page to stage, from fashion to the big screen, fab has been Toronto’s gay men’s cultural and lifestyle magazine since 1994.

Our regular features include our famous fab guy, fab together – our couples profile – and authoritative columns on music, film and style.

The gay agenda – our listings section – is the definitive roundup of gay must-attends in Toronto and our online listings are even more extensive. Special editions annually include our underwear issue, real estate issue and music issue.

fab is a bi-weekly glossy magazine. With a circulation of 25,000 and an established readership of over 45,000 readers per issue you can be sure you’re reaching this powerful and influential market.

In addition, readers can download a PDF version of the current issue of fab, online at fabmagazine.com

Smart Advertisers

 

Geography
fab is distributed in Toronto, Ottawa, Hamilton, London, Windsor, Kitchener-Waterloo, Montreal.

Reliability
fab is a bi-weekly glossy magazine. With a circulation of 25,000 copies and an established readership of over 45,000 readers per issue you can be sure you’re reaching this powerful and influential market.

Locations
300 locations where you can grab a fab: Timothy’s, HMV, Sunrise, Sheraton Hotel, Lettieri, Rogers, Bally Fitness, Toronto Libraries, Loblaws, U of T, Woody’s, Come As You Are, Remington’s, Gladstone Hotel, Hasty Market, Glow Tan, Starbuck’s, St. Lawrence Market, Chapters/Indigo...


Deadlines & Special Issues

PRIDE Three Times The Pride
# Special Issues Booking Artwork Release
389   Dec 16, 2009 Dec 18, 2009 Jan 6, 2010
390   Jan 8, 2009 Jan 13, 2010 Jan 20, 2010
391 Valentine’s Jan 22, 2010 Jan 27, 2010 Feb 3, 2010
392 Health & Beauty Feb 5, 2010 Feb 10, 2010 Feb 17, 2010
393   Feb 19, 2010 Feb 24, 2010 Mar 3, 2010
394   Mar 5, 2010 Mar 10, 2010 Mar 17, 2010
395 Summer Travel Mar 19, 2010 Mar 24, 2010 Mar 31, 2010
396   Apr 1, 2010 Apr 7, 2010 Apr 14, 2010
397   Apr 16, 2010 Apr 21, 2010 Apr 28, 2010
398 Home/Real Estate Apr 30, 2010 May 5, 2010 May 12, 2010
399   May 14, 2010 May 19, 2010 May 26, 2010
400 Pride Prep May 28, 2010 Jun 2, 2010 Jun 9, 2010
401 Pride Jun 11, 2010 Jun 16, 2010 Jun 23, 2010
402 Post Pride Jun 24, 2010 Jun 29, 2010 Jul 7, 2010
403   Jul 9, 2010 Jul 14, 2010 Jul 21, 2010
404 Underwear Jul 23, 2010 Jul 27, 2010 Aug 4, 2010
405   Aug 6, 2010 Aug 11, 2010 Aug 18, 2010
406   Aug 20, 2010 Aug 25, 2010 Sep 1, 2010
407 Home/Real Estate Sep 3, 2010 Sep 8, 2010 Sep 15, 2010
408 Travel Sep 17, 2010 Sep 22, 2010 Sep 29, 2010
409   Oct 1, 2010 Oct 5, 2010 Oct 13, 2010
410   Oct 15, 2010 Oct 20, 2010 Oct 27, 2010
411   Oct 29, 2010 Nov 3, 2010 Nov 10, 2010
412 Holiday Entertaining Nov 12, 2010 Nov 17, 2010 Nov 24, 2010
413 Gift Guide Nov 26, 2010 Dec 1, 2010 Dec 8, 2010
414 New Years Dec 10, 2010 Dec 15, 2010 Dec 22, 2010
415   Dec 23, 2010 Dec 29, 2010 Jan 5, 2011


Specifications

DISPLAY
SIZES MEASUREMENTS
Full Page (no bleed): 7.375" W x 9.875" H
Full Page with bleed: Trim Area
8.125" W x 10.625" H
+ .25" bleed on all sides
  Image Area
7.375" W x 9.875" H

trim size & bleed
8.125" w x 10.625" h
+.25" bleed on all sides
1/2 pg horizontal: 7.375" W x 4.875" H
1/2 pg vertical: 3.604" W x 9.875" H
1/4 pg square: 3.604" W x 4.875" H
1/4 pg horizontal: 7.375" W x 2.375" H
1/8 pg horizontal: 3.604" W x 2.375" H

BUSINESS DIRECTORY
Width Height
1 column: 1.750" 1 box: 1.000"
2 columns: 3.625" 2 boxes: 2.133"
3 columns: 5.500" 3 boxes: 3.203"
4 columns: 7.375" 4 boxes: 4.273"
To calculate business directory ad size, multiply width x height.
ie. 2 columns x 2 boxes = 4 units (3.625" w x 2.133" h)

Digital artwork requirements

To ensure the proper reproduction of your ad, please follow these instructions closely.

File format
We prefer that all artwork be supplied by email as a press quality PDF file PDF version 1.3, (Acrobat 4). The final ad should be cropped to the active area only and there should be no additional white space or extra information outside the active area. Send PDFs to ads@fabmagazine.com.

Artwork is sent best if scanned at 300dpi. Halftone screens must be no more than 100dpi.

We also accept digital artwork in high resolution EPS or TIFF formats. However, we cannot make any text changes to these files.

We also accept Adobe Photoshop and Adobe Illustrator files for Macintosh. Please include all supporting images and fonts.

Artwork that does not conform exactly to the modular sizes provided will be re-formatted, reduced, enlarged or framed at the discretion of fab.

We do not accept ads submitted in Word or other software such as CorelDraw, PowerPoint or Microsoft Publisher. We cannot use images that are less than 300dpi or that have been highly compressed.

Please include with your file the client name, a contact phone number and the date of the issue in which the ad should run. Please provide a proof of your digital file by fax: 416.925.6674 to the attention of Erin Booth.

If you have any questions or for FTP information, please contact Cassidy Phillips, Advertising Production Coordinator at 416.644.5214.

note
fab is printed on glossy stock. Photoshop users should use the CMYK profile for glossy colour. Use the U.S. Web Coated (SWOP) v2 setting as your default.

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For more info contact our advertising Staff:

Account Manager
Brian Garrison
416.644.5248
 

 

Address:
491 Church Street, Suite 200,
Toronto, Ontario, M4Y 2C6

Telephone 416.925.6665
Fax 416.925.6674
www.fabmagazine.com